1-1 Training

Let’s face it…getting featured in a popular newspaper, magazine, website, or TV show can be major exposure and a sales catalyst that can ultimately change the course of your brand! While securing coverage in top-tier outlets like USA Today, Real Simple, The New York Times, or Good Morning America can seem close to impossible, with our guidance, insider tips, and tricks of the trade, you will gain invaluable on the do’s, don’ts and how to’s of PR.

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Veteran publicist Natalie Maniscalco will dive deep into the world of public relations, one of the most cost effective forms of unpaid advertising and show you easy to follow strategies you can do yourself to leverage media and help market your business.

Thinking of hiring a PR agency? This course will simply give you the ‘power of knowledge’ so you get the best bang for your buck when working with a professional!

We know how important it is to 100% understand the communications world before making any serious financial moves when promoting your business, and bluePRint will give you that customized insight.

  • PR 101: This first class is an overview of public relations that debunks what people think they know about PR and lays out what PR really is. You will learn the 5 practices of PR including media relations, community relations, product placement, event relations & crisis PR. If done right, learn how to leverage the media to help strengthen your brand and influence sales. In this class, you will learn the do's & don'ts of the industry.

    1-hour

  • PR WRITING 101: How to Write a Pitch or Press Release.

    1-hour

    • 30-minute Follow-Up Session: Review and edit your pitch or press release

  • PITCHING 101: How to court a reporter or producer to land a spot on TV or in a magazine.

    1-hour

    • 30-minute Follow-Up Session: Let’s discuss how to maintain that relationship and the next steps

  • MEDIA TRAINING: You’ve landed that interview, now what? Let’s prepare!

    1-hour

TOP SIX REASONS TO TAKE THE BLUEPRINT COURSE:

  1. Take charge of your business reputation & create your very own narrative

  2. Gain confidence in managing your outside PR/marketing vendors

  3. Build your business and grow its reputation in the media

  4. Jumpstart brand awareness in an intentional way & pitch with purpose

  5. Gain a better understanding of the media world and the process of storytelling for your business

  6. SAVE money by learning how to kickstart your PR portfolio